Unpacking The Box

WOW. If I had a dollar for everytime I said that in the past 24 hours, I could probably pay off my student loan (kidding…sort of). Yesterday, the Shoreline Sugars team hosted our Grand Reopening, celebrating our remodel and expansion, and we were just simply blow away. For those of you that don’t know the Shoreline Sugars story, I am going to take you back two years ago where it all began. Well, actually it began long before then. My mom, Lisa, and I had always talked about opening a women’s boutique. We even had the name picked out. You know, it’s one of those things you say you plan on doing, or dream about, but deep down there’s a little voice saying “yeah right, what are the chances of that actually happening”. For some people, it could be climbing Mount Everest, or getting into their dream college, or for my sister it’s driving the Oscar Meyer Weiner mobile. Your bucket list dreams that over the years people have told you no, the sting of rejection and the fear of failure made you pack those things into a box and take a small sad peek every now and then. Well, Shoreline was our Mount Everest.

I remember the conversation so clearly. I was lying on the couch at my parents house, post-grad, job hunting,  and more lost in my life than Nemo in the ocean. It was very melodramatic now that I think about it. My mom was on the other couch across from me, we’re both staring at the ceiling and she just says “I wish we could start that boutique we always talked about.” There was a short pause, and I responded with, “Well, why not?”. We ran upstairs and ordered a small amount of clothes (most of the styles which are now pretty laughable) , and let our dreams fuel the rest. We had no clue what we were doing. I had no idea how to run marketing and social media accounts, let alone take a clear photo to showcase clothes. My mom was in a place in her life where she and my Dad should have been retired and vacationing, and here she was, not only just going back out into the working world, but starting a small business. But we tried. We researched, we learned, we failed, we got back up, we grew, we preservered. We went into the attic in our heart, dusted off that box, and unpacked the Shoreline Sugars dream.

I really could go on for days about our journey, and I am sure I will cover more of that throughout A Shore Thing’s posts, but I just wanted to show you that we had a humble beginning…and we wake up feeling blessed every single day that we get to do what we love, but yesterday we felt more blessed than usual. We wanted to just tell our customers thank you. Thank you doesn’t even begin to cover it. Thank you to every single person that has ordered with us since October 12, 2016. Thank you to those who have followed us on social media, liked and shared our posts, opened our emails, or reccomended us to a friend. Thank you to our loyal customers that have brought us to this point- an expansion and remodel in less than a year of opening the brick and mortar part of Shoreline Sugars. We were so overwhelemed by the support, the amount of people that came out yesterday, and the dedication that our customers had, lining up at 8 am ( shout out to Holly) just to celebrate this milestone with us. We are just so thankful. We wouldn’t be here without any of you.

To wrap this up, here’s Mary’s Pep Talk #2 (the first was in the intro blog). What if we had listened to that voice of insecurity? The lies of fear and doubt telling us we didn’t stand a chance in the fashion world? That we were stupid for trying? There would certainly be no Shoreline Sugars Boutique or an expansion of any kind, but even more heartbreaking than that, I wouldn’t be able to say I work with my mom and my sister in a family business where we can leave a legacy, we wouldn’t have the incredible friendships we have made with my customers, and I wouldn’t be able to say that I get to wake up every single day and absolutely love what I do. So, this is your sign that you’ve been praying for. Stop believing the lies; it’s time to unpack that box.


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